Civic Issues
Topics getting the most attention in Lake Elsinore public meetings, ranked by how frequently they are discussed.
5 issues in business jobs
I-15 Electronic Message Center (Billboard) at Central/Dexter
The city is negotiating a 25-year deal to let Valley Outdoor Media Group build a digital billboard on a leftover city parcel next to the freeway. The city gets $150,000 upfront, at least $100,000 a year, and free sign time for public safety messages — the billboard's final design still needs future city review.
Storm Contract Negotiations
Councilmember Manos pushed back on community rumors that the city might lose the Storm baseball team, explaining the contract extensions have happened 12 times before and both sides are negotiating in good faith — with a community survey informing the talks.
Restaurants and traffic concerns
Council Member Carroll said residents' top concerns — more restaurants and traffic — are heard 'loud and clear,' and pointed to the city's economic development team and recent ICSC recruiting trip as the fix in progress.
Chamber refocused to business retention
The city's Chamber contract shifts from general economic development to keeping and growing existing local businesses, with performance goals attached and up to $162,000 a year in city money.
Action Sports Industry Growth and Attraction Plan (2026-2040)
A 14-year plan to make Lake Elsinore the action sports capital of the world, with new parks, events, business incentives and youth programs. Implementation will bring future budget decisions back to the council.