I-15 Electronic Message Center (Billboard) at Central/Dexter
Summary
The city is negotiating a 25-year deal to let Valley Outdoor Media Group build a digital billboard on a leftover city parcel next to the freeway. The city gets $150,000 upfront, at least $100,000 a year, and free sign time for public safety messages — the billboard's final design still needs future city review.
At a glance
- Total mentions
- 2
- Last 30 days
- 1
Discussed at 2 meetings in the last 60 days; most recently Oct 13, 2026.
Impact analysis
The city stands to collect a $150,000 upfront fee and at least $100,000 a year, with potential revenue up to $1.3 million over three years.
The city's general fund and local nonprofits, who get discounted and free sign time for community messaging.
None identified; council members asked for stricter design standards on colors and appearance at the gateway.
Mentions & discussions (2)
City Council
The city is leasing a sliver of remnant land near the I-15/Central-Dexter interchange to Valley Outdoor Media Group for a 25-year digital sign. The city gets at least $100,000 a year plus free emergency messaging; neighbors were assured the pumpkin patch and Christmas tree lots won't be affected, and the final design must come back to the council.
Planning Commission
The city is negotiating a 25-year deal to let Valley Outdoor Media Group build a digital billboard on a leftover city parcel next to the freeway. The city gets $150,000 upfront, at least $100,000 a year, and free sign time for public safety messages — the billboard's final design still needs future city review.
Related development
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