Tourism Improvement District renewal at 4%
Summary
The district that funds visitor promotion would renew through mid-2035 with its assessment rising from 3% to 4% of lodging, generating about $2.6 million — timely with the World Cup and Olympics coming. A formal public hearing is set for February 17, 2026.
At a glance
- Total mentions
- 2
- Last 30 days
- 0
Last discussed Feb 17, 2026.
Impact analysis
Roughly $2.6 million generated for tourism promotion through the raised 4% assessment.
Hotels, tourism promotion, and businesses that rely on visitor traffic.
Hotel guests pay the added assessment through their lodging bills.
Mentions & discussions (2)
Adjourned Regular City Council Meeting - Feb 17, 2026
Hotel guests will pay a 4% assessment (up from 3%) funding Visit West Hollywood's marketing, which the agency projects will generate about $1.2 million a year more in bed tax and 300 tourism jobs.
Adjourned Regular City Council Meeting - Jan 20, 2026
The district that funds visitor promotion would renew through mid-2035 with its assessment rising from 3% to 4% of lodging, generating about $2.6 million — timely with the World Cup and Olympics coming. A formal public hearing is set for February 17, 2026.
We'll email you when it's on an upcoming agenda and when it's voted on, at most once a day.
The weekly brief for West Hollywood
What the council decided, in plain English — one email a week.
Free. Unsubscribe with one click any time. We never sell your email.