Off-site signage ZTA

Owner of 8550 Santa Monica Blvd (John Reed/Air One building) supports the program and pushes for an in-lieu fee model routing signage revenue into the Affordable Housing Trust Fund.

Chamber of Commerce president says the amendment is a creative, balanced tool for housing and venue preservation, with good safeguards, and encourages maximizing affordable housing via an in-lieu fee.

Housing consultant asks who actually benefits — hotel and retail workers, and 4,000 people on the city's affordable housing wait list — and urges a bigger, more creative program using the trust fund to leverage far more units.

Building owner at 8500 Melrose supports the program and urges an in-lieu fee structure plus adding the La Cienega/Melrose intersection as a gateway location.

Housing consultant urges adding La Cienega Boulevard to the program and allowing eligible non-residential sites to contribute housing or trust-fund fees, with strong guardrails.

Reads recommendations from Abundant Housing LA and YIMBY Action letters supporting the policy but asking for expansion to adaptive reuse, large built-out commercial parcels, and La Cienega.

Orange Barrel Media development director notes the company already delivers $5M+/year to the city (projected $10M+) and supports the policy, suggesting a definition of 'new' housing project.

Briefly supports the proposal as a way for businesses to earn more income while funding affordable housing.

Speaking for the Center for Early Education, asks that signage revenue from institutional uses like schools fund affordable housing and scholarships, and that La Cienega be included.

Calls the whole policy a billboard grab for developers, warns against turning Santa Monica into Times Square, and says it's really about Robertson Lane wanting a billboard.

Says the ZTA is too broad, urges keeping housing and billboards separate, warns digital billboards everywhere devalue the Sunset Strip's uniqueness, and asks the commission to send it back.