Shop Local Campaign Strategy and Metrics
Summary
The commission reviewed the proposed Shop Local program scope of work, pressing staff to include clear performance metrics, equitable outreach to diverse business communities, and measurable returns on taxpayer investment.
At a glance
- Total mentions
- 1
- Last 30 days
- 0
Last discussed Jan 14, 2026.
Impact analysis
The city has allocated $28,000 for the initial year of the Shop Local contract.
Vallejo small businesses and retailers looking for customer promotion and increased foot traffic.
None identified directly, though unengaged businesses might miss outreach opportunities if marketing is not broadly distributed.
Mentions & discussions (1)
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