Spending down the TBID fund balance on marketing
Summary
The board is sitting on about $1.4 million and members agreed it should be put to work driving hotel bookings rather than sitting in the bank. They authorized up to $400,000 in additional media spending and asked Noble Studios to come back with even bigger proposals, with a new policy setting reserves at 20% of the prior year's budget heading into the July council budget process.
At a glance
- Total mentions
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- Last 30 days
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Last discussed Mar 4, 2026.
Impact analysis
Up to $400,000 from the district's $1.4 million fund balance could go into added paid media, on top of the regular annual budget.
Local hotels and tourism businesses that depend on spring and summer bookings for most of their annual revenue.
Mentions & discussions (1)
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