Co-op Marketing Spending with Visit SLO Cal
Summary
The board greenlit roughly $60,000 in co-op marketing, including a $10,000 meetings-and-groups research study, tradeshow and media missions, a Spartan Race sponsorship, and a new Del Mar Food & Wine Festival activation targeting the strong San Diego and Orange County markets.
At a glance
- Total mentions
- 1
- Last 30 days
- 0
Last discussed Jun 10, 2026.
Impact analysis
About $60,000 drawn from FY 2026 and FY 2027 TBID marketing, research, and events line items.
Hotels and tourism businesses, particularly those serving group meetings and San Diego-area visitors.
Mentions & discussions (1)
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