Signage standards for the 101 W. Valley Boulevard mixed-use development
Summary
A 225-room hotel, 87 apartments, and 32,000 square feet of shops are nearly done at Valley and Del Mar, but the commission found the sign plan confusing — wrong Chinese characters, unclear addresses, and a color palette that doesn't fit. Signage comes back later.
At a glance
- Total mentions
- 1
- Last 30 days
- 0
Last discussed Mar 23, 2026.
Impact analysis
Signage affects visibility for the hotel and about 13-15 retail tenants in the city's biggest new commercial project.
Visitors, hotel guests, and shoppers will benefit from clearer signage and wayfinding once the plan is fixed.
Mentions & discussions (1)
Related development
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