Declining Event Attendance and Marketing Data
Summary
Commissioners want hard numbers — event participation, marketing reach, demographics — before advising on city events, arguing they're currently 'running blind.' Staff will bring what it can by the December meeting but noted there's no current citywide strategic plan and the department plan is outdated.
At a glance
- Total mentions
- 2
- Last 30 days
- 1
Discussed at 2 meetings in the last 60 days; most recently Nov 2, 2026.
Impact analysis
Better data could shape how the community services budget is directed toward events and marketing.
Residents get better-targeted community events shaped by evidence rather than guesswork.
Mentions & discussions (2)
Community Service Commission (Regular) - Nov 2, 2026
Commissioners want hard numbers — event participation, marketing reach, demographics — before advising on city events, arguing they're currently 'running blind.' Staff will bring what it can by the December meeting but noted there's no current citywide strategic plan and the department plan is outdated.
Community Service Commission (Regular) - Oct 5, 2026
Commissioners flagged that attendance at city events — especially the July 4th celebration — keeps dropping year over year, and they're tired of guessing why. They asked the city's Public Information Officer to present marketing metrics (email opens, reach, flyers) and for the city's strategic plan direction so they can decide which events to grow, combine, or cut.
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