Transient Occupancy Tax ballot measure
Summary
Committee members repeatedly urged exploring a TOT increase from the current 10%, noting neighbors charge 14-16% and a 2-point bump could raise about $1.4 million a year. Council can't advocate for it, but the committee can — and plans to include 'revenue enhancement' in its formal feedback.
At a glance
- Total mentions
- 9
- Last 30 days
- 2
Rising — discussed at 4 meetings since Sep 15, 2026, up from 2 in the two months before.
Impact analysis
Roughly $1.4 million a year at 12%, $2.8 million at 14%.
Visitors and hotel guests would bear the cost rather than residents.
Hotel operators and the Terranea resort would face a higher tax rate.
Mentions & discussions (9)
City Council Meeting - Nov 4, 2026
Voters approved Measure RS with about 75% support, raising the transient occupancy tax at Terranea from 10% to 13% and expected to generate roughly $2.2 million a year for services and infrastructure.
City Council Meeting - Oct 20, 2026
Voters will decide Measure RS on November 3, which would raise the transient occupancy tax on hotels from 10% to 13%, generating an estimated $2.2 million for emergency response, wildfire preparedness, and road repairs.
*Amended City Council Meeting - Oct 6, 2026
Voters will decide whether to raise the city's hotel/transient occupancy tax from 10% to 13%. Staff notes the revenue stays local and funds capital projects and general revenue.
City Council Meeting - Sep 15, 2026
The council endorsed the November ballot measure raising the hotel tax from 10% to 13%, expected to bring in $2.2 million a year mostly from non-resident visitors, to help fund city services amid landslide costs and $86 million in unfunded capital projects.
Finance Advisory Committee Meeting - Aug 13, 2026
The council approved placing a TOT increase from 10% to 13% on the November ballot — the first increase since 1973 — expected to net $2.2-2.4 million annually. It's paid by hotel/resort guests, mainly Terranea visitors, and surveyed voters supported it 65%, rising to 74% after information.
Amended City Council Meeting - Jul 21, 2026
The hotel/motel tax would go from 10% to 13%, raising about $2.2 million a year for wildfire, landslide, and road needs — paid by visitors, not residents. Voters decide in November.
Finance Advisory Committee Meeting - Jun 11, 2026
To close an $86 million unfunded capital gap, the city is eyeing higher transient occupancy (hotel) and golf taxes — paid mostly by visitors. If passed in November, the two would raise roughly $2.6 million in year one and about $27 million over ten years.
City Council Meeting - Mar 17, 2026
Survey results show 70% initial support for raising the transient occupancy tax to 13% (~$2.2M/year) and a golf tax to 15% (~$400K/year). The council hired a communications firm to educate voters — a sign a ballot measure is likely coming.
Finance Advisory Committee Meeting - Feb 12, 2026
Committee members repeatedly urged exploring a TOT increase from the current 10%, noting neighbors charge 14-16% and a 2-point bump could raise about $1.4 million a year. Council can't advocate for it, but the committee can — and plans to include 'revenue enhancement' in its formal feedback.
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