Resolution of Intent to Renew the Livermore Valley Wine Heritage District

Spoke in strong support of renewing the wine heritage district, highlighting regional progress, national recognition, and educational programs.

Highlighted how heritage district funding enables advertising, media partnerships, and marketing support for local family-owned wineries.

Shared perspective from a local tasting room owner on how the wine district has quantitatively and qualitatively boosted Livermore's national wine profile.

Emphasized the importance of regional collaboration and visibility in helping wineries overcome current industry economic headwinds.

Praised city staff and wine association leadership for governance integrity and collaborative promotional efforts.