California Record
Fresno County
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County Brand Modernization and Seal Retention

Summary

The county adopted a new logo and tagline ("From Forests to Farms, We Serve") while preserving the 1964 historical seal as a Legacy Seal for official legal documents. A new ordinance was introduced to govern logo and seal usage and prevent unauthorized political use.

At a glance

Total mentions
1
Last 30 days
0

Discussed at 1 meeting in the last 60 days; most recently Sep 22, 2026.

Impact analysis

💰Financial impact

Transition costs will be absorbed through normal departmental operating expenses with no net county cost in FY 2026-27.

✅Who benefits

Residents and county staff gain a modern, unified brand identity that clearly communicates the county's geographic and economic scope.

Mentions & discussions (1)

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