California Record
Eureka
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Surveillance pricing regulation

Summary

Retailers can use your browsing history, location, and device type to charge you a higher price. The council heard how Seattle banned the practice and California's AB 2564 stalled, and directed staff to bring back a draft local ordinance.

At a glance

Total mentions
2
Last 30 days
2

Discussed at 1 meeting in the last 60 days; most recently Oct 20, 2026.

Impact analysis

💰Financial impact

No cost to the city yet; enforcement costs would come with any adopted ordinance.

✅Who benefits

Shoppers — especially lower-income residents targeted by digital redlining — who would pay the same posted price as everyone else.

Mentions & discussions (1)

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