Transient Occupancy Tax increase

Suggested spending any new TOT revenue on completing the Arcata-Eureka bike trail and asked about the offshore wind project timeline.

Best Western Plus Humboldt Bay Inn managing partner argued raising the rate would drive price-sensitive and business travelers to Arcata/Fortuna; urged partnering on marketing and new attractions instead.

Home2 Suites owner said county Measure J data shows declining collections in FY 25-26, cautioned the $700,000 projection may not materialize, and noted 14% all-in would rival larger cities.

Holiday Express owner with 50 years in the business compared the risk to Las Vegas pricing itself out, and warned tribal casino hotels pay no taxes could siphon guests.

Town House Motel owner said Eureka is already losing tourists to cleaner, safer Arcata and Fortuna and doesn't yet deserve a 12% TOT.

Ramada Bayside Inn/Super 8 owner argued Eureka's offerings don't match cities charging 12%, and a premium tax for a subpar experience would make the city less attractive.

Carter House GM said the two-week turnaround was too fast for such a consequential decision and that hotels already absorb part of the tax to stay competitive.

A 50-year hospitality veteran said taxes have crept from 6% to a proposed 14% and urged the city to cut spending rather than raise taxes.

Eureka Lodging Alliance representative formally opposed the increase, saying a 14% combined rate would be among the highest in Northern California and offering to partner on marketing and events instead.